About

We're a Germany-based mountain biking apparel brand that launched in 2025 because apparently the world needed more sarcastic t-shirts about suffering uphill. Spoiler: it did.

Our mission is simple – create high-quality tees that say what every mountain biker is thinking but is too out of breath to actually say. Whether you're crushing trails, recovering from yesterday's crash, or just wearing bike gear to look cooler than you actually are, we've got you covered.

We print our shirts in the USA (because that's where the good printers are) using quality materials that can handle whatever you throw at them – mud, sweat, post-ride tacos, you name it. They're soft enough for all-day comfort and durable enough to survive multiple "one more run" sessions that definitely should've been your last run.

Why unisex? Because mountain biking doesn't care about gender, and neither do we. Everyone deserves a comfortable shirt that perfectly captures the beautiful pain of pedaling uphill just to go back down again.

We're just getting started, but we're committed to creating apparel for riders who don't take themselves too seriously – because if you can't laugh at the ridiculousness of this sport, you're doing it wrong.